The Beginning of the End of the PC World

February 8, 2011 § 1 Comment

I can’t remember a time when events have caused such huge changes in how we work and communicate.  First it was the movement of print newspapers, magazines and advertising to the internet.  Then it was the meteoric rise of social media.  And now e-books are outselling printed books in many corners of the world.   And thanks to the pioneering of Apple,  the cellphone has morphed into the smartphone.    You know, that’s the computer in your pocket.  The one tool that women cannot live without.   And now for the first time ever, smartphones outsold PCs in the fourth quarter of 2010.

According to IDC, smartphone manufacturers shipped 100.9 million devices in the fourth quarter of 2010, while PC manufacturers shipped 92.1 million units worldwide.  The Android smartphone platform has contributed greatly to the new popularity of smartphones.  The number of smartphones sold in Q4 2010 was 87.2% higher than the 53.9 million sold in Q4 2009.

In fact, one in three mobile phone users has a smartphone.

Best Buy did a study back in 2009 that indicated one in three Americans would give up television to keep their phone.  And in the past two years, that number must be even higher.

Women now see their smartphone as their lifeline, their navigator, their organizer, their communicator,  their social network, their shopping tool, their entertainment center and their camera/photo album.

And what smartphone do women desire?  Nielsen research reports that women prefer iPhones over Androids.  And many of those Verizon users are soon to switch to an iPhone.  For fashion-sense,  women prefer sleek devices like the iPhone that fit well into their purses and can be wrapped in bold colors for easy identification.  Men prefer dark colors and put them in their pockets.

Yep, it’s the end of the PC world.  Hello, computer in my pocket.

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