Marketing to Women: Wearing Green? Or Spending Green for St. Pats?

March 15, 2011 § Leave a comment

Everyone is Irish on St. Patrick’s Day, and to prove that fact an estimated 122 million or 52.4% of Americans are planning to celebrate this year, up from 45.2% last year.  A new report from the National Retail Federation shows that the average amount spent on the holiday is $33.97.   But it seems that men and women celebrate St. Patrick’s differently.  St. Patrick’s Day is not a gift giving holiday, but the day certainly provides a fun diversion from the serious side of life.

A few more men celebrate than women on St. Pat’s, but how men and women celebrate is definitely different.

Women wear green more than men (86.7% vs. 79.8%).

Women prefer to decorate for the holiday (31.4% vs. 18.4%).

Women make a special dinner more than men (37.8% vs. 29.7%).

But it seems men spend a bit more money than women because they are attending a party, spending $41.73 vs. $32.80 for women.  And the ones that will be celebrating the most are adults under the age of 35.

So ladies, pull out those kelly green sweaters, decorate your office cube and plan your corned beef dinner.

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