Marketing to Women: Women Send 717 Texts per Month

March 17, 2011 § 2 Comments

Trading Texting for Talking.


Women text some 30% more texts per month than men (717 texts per month v. 552 sent by men).  And who does the most texting?  Any parent of a teenager can tell you.  According to Nielsen, girls aged 13-17 averaged 3,276 texts v. 155 texts for guys.  That means teenage girls are texting an average of 109 texts per day.  The number indicate that all of us have traded “texting” for talking.

Only those over 55 spend more time talking on the phone than texting.

The only activity with their phones that men seem to marginally lead is surfing the Internet (31% for men vs. 29% for women), reading and sending e-mail (33% vs. 30%) and downloading apps (24% vs. 21%).

So Moms beware as your daughters turn 14!  They text their friends before they get together, they text others about being together, and as soon as they leave, they text each again!

Share

About these ads

Tagged: , , , , , , , ,

§ 2 Responses to Marketing to Women: Women Send 717 Texts per Month

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

What’s this?

You are currently reading Marketing to Women: Women Send 717 Texts per Month at The Lipstick Economy.

meta

Follow

Get every new post delivered to your Inbox.

Join 6,615 other followers

%d bloggers like this: