Marketing to Women: Pinterest Campaigns?

October 23, 2012 § 1 Comment

Pinterest has been the darling of social media lately.  I love it too.  But can you create a Pinterest campaign?  Kotex did in Israel.  Watch this video to see how it worked.

Here’s another example from Unicef.  They created a Pinterest board for a little girl in Sierra Leone named Ami Musa.  On it they pinned the aspirations for a 13-year-old on a board called “Really want these.”  Those things included food, clean drinking water and a tub.  Each pin links to a page soliciting donations for UNICEF’s work providing clean drinking water, food and shelter to children in need throughout the world.

Unicef Pinterest Campaign

Here are a few facts about Pinterest that might make you interested in doing a Pinterest campaign.

  • Pinterest hit 10 million unique monthly views faster than any site in U.S. history.
  • On average, each time a person visits the site she spends 58.8 minutes “pinning.” Facebook has an average visit time of 12.1 minutes.
  • Nearly one-third of all Pinterest users have an annual household income of $100 thousand or more.
  • Almost 70 percent are female. (Keep in mind, females control 90 percent of all household health care decisions.)
  • The largest demographic on the site are ages 25 to 34.
  • 50 percent of Pinterest users have children.
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