Marketing Healthcare to Women: Use of Social Media by US vs. UK
November 4, 2012 § Leave a Comment
I am always surprised at how the UK surpasses the US in areas of advertising and social media. Here is an excellent example. Here’s an excerpt of an infographic showing the relative use by hospitals in the Netherlands, United Kingdom and United States of Facebook, LinkedIn, YouTube, and Twitter. The compiler Tom van de Belt created the data by crawling through the websites of hospitals in the same way an interested patient might do so. This comes courtesy of a former hospital CEO Paul Levy who has had an active blog for several years.
Currently there are 1,229 hospitals using social media. That means that approximately 20% of the 5,754 U.S. hospitals are active in social media. But the numbers using Facebook are much smaller.
