Marketing to Women: Marketing Depts. Growing!

December 1, 2012 § Leave a comment

According to the 2012 CMO Survey by the American Marketing Association and Duke University, marketing has been a star rebounder in the recovery.  In fact, marketing departments have almost tripled since August 2011.


There are probably many diverse reasons for this growth in marketing.  Marketing has changed radically in the past few years.  And the recession taught business some new lessons.

Because of these many new roles in marketing, the desire has been to have in-house resources for jobs like community managers, customer experience officers, social media directors, analytics and internal communications officers.  These jobs require the ability to have intimate knowledge of the brands and be flexible.   Inbound marketing has become a real strategy for many marketers that did not even know it existed a few years ago.

Where is your marketing department in this revolution?  Are you adding people?

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33830/Understanding-the-New-Roles-in-Marketing.aspx#ixzz2CQxYrF7P

About these ads

Tagged: , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

What’s this?

You are currently reading Marketing to Women: Marketing Depts. Growing! at The Lipstick Economy.

meta

Follow

Get every new post delivered to your Inbox.

Join 6,383 other followers

%d bloggers like this: