May 10, 2012 § 2 Comments
Smartphones have crossed the tipping point. According to Nielsen, a majority (50.4%) of U.S. mobile subscribers owned smartphones, up from 47.8 percent in December 2011. And of course women over index the national stat - 50.9 percent of female mobile subscribers carried smartphones in March 2012, compared to 50.1 percent for men.
Smartphones are really the mobile shoppers dream for the following: “Locating a store” (73% vs. 42% for tablets ), “using a shopping list while shopping” (42% vs. 16% for tablets) or “redeeming a mobile coupon” (36% vs. 11% for tablet owners). However, tablet owners are much more likely to use their device for online shopping: 42 percent of tablet owners have “used their device to purchase an item,” compared to just 29 percent of smartphone owners.
For marketers, it is important to understand how our target is using a mobile device so we can tailor messages and design appropriate engagement opportunities.
Pay As You Go Currently we are buying online, but Nielsen points out that soon we will become comfortable with using our smartphones to make payments for items. I can’t wait. ” Just one less thing to worry about,” says Forrest Gump.
January 7, 2011 § 1 Comment
With the explosion of mobile devices and the reports coming out of the CES Show in Las Vegas, it is interesting to see who is actually using their phones the most. Nielsen just came out with timely information on our use of all those mobile devices. While smartphone usage is now one in three, with all the new devices coming out, we will see smartphone usage explode. Here are some 2010 facts (meaning they will be changing soon):
- Number of Mobile Phone Users 13+: 228 million
- Percent of U.S. Mobile Subscribers with Smartphones: 31%
- Number of mobile phone web users: 83.2 million
Women Have More to Say
- Female mobile phone users talk 28% more than men, spending 818 minutes per month (compared to men’s 640 minutes)
- Female mobile users text 29% more than men, sending and receiving an average of 716 texts per month (compared to men’s 555 texts)
- And we love our apps. Currently the average number of apps on a phone is 27, the better to do our planning and saving.
How we spend our Mobile internet time
- Email – 38.5% of time
- Social Networks – 10.7%
- News/Current Events – 7.2%
- Search – 6.3%
- Portals – 4.6%
- Entertainment – 4.3%
- Sports – 4.1%
- Music – 4.0%
- Videos/Movies – 3.0%
- Weather – 2.8%
Women’s Use of the Smartphone for Shopping Grew Exponentially During the 2010 Holidays
- More than a third of women used their phones as an important shopping tool, compared to 28% of men
- Some 62% were looking for price comparisons, and 46% used them for price comparison in store
Teens Are The Texting Tornadoes
- Mobile phone users 13-17 receive an average of 3,705 tests per month
- The next highest group of texters are 18-to-24-year-olds.
In the Phone Wars (iPhone v. Android v. Blackberry), here’s the top 5 of smartphones people own:
- Apple iPhone 3GS
- Blackberry 8500 Series
- Apple iPhone 4G