August 9, 2010 § Leave a comment
Women want WiFi. A survey from Kineto Wireless published by eMarketer found that 78% of US smartphone users were interested in using WiFi to improve their cellular coverage. About 70% of us have WiFi capabilities and more than 90% of the WiFi group use it weekly.
The number of smartphones is growing exponentially and with that growth comes a voracious amount of data traffic. ABI Research reported in May that smartphones and connected computing devices would contribute 87% of all mobile network data traffic in the U.S.
Women are using their smartphones as an extension of their lives and WiFi is an important way to keep that smartphone activated and ready for use.
While some cities are working to provide wireless zones and businesses are providing free wireless, the patchwork quilt of coverage still leaves holes to be filled. The way to delight women – the Chief Financial and Purchasing Officer – is to keep her connected.
July 28, 2010 § Leave a comment
The statistics tell the whole story:
80% of the population has a mobile phone
90% of mobile phones sold today have internet connections
38% of mobile users go online and spend 2.7 hours a day online
53% of our purchases are influenced by web research
Just 23% of marketers report having a mobile-optimized website.
According to new research from eROI, less than a third of US marketers think optimizing the mobile marketing experience is important to their customers. An equal number are unsure and nearly a quarter are just testing.
Some 63% are not interested in knowing how many are even viewing their emails on a mobile device.
And among the enlightened, the 23% of marketers that have a mobile-optimized website, the majority have made their mobile site a limited version of their full size site, providing just the information the consumer needs when mobile.
It is interesting to me that marketers do not understand the importance of having a mobile website that provides critical information for the shopper on the go — hours, map, and at least, essential information.
The only trailblazers have been large retailers like Target who have immediately understood the importance of a mobile site.
Marketers – wake up! It’s time to go Mobile!
July 16, 2010 § Leave a comment
If you talk to any Mom who has a smartphone, they will tell you their phone is as popular with their children as it is with them. And it’s a life-saver when you are places where you have to wait or fill time – like restaurants, doctors offices or long car trips.
Here are the ways that Moms use their smartphones and apps to occupy their children:
Flashcards and Other Homework Helpers
Books and Stories
Songs and Music
CNN reports that nearly half of the top 100 top-selling educational apps in iTunes App Store were created for preschool and elementary-age children.
It seems that cellphones are always available to children. Almost all children in the U.S. have access to a mobile device, according to the Sesame Workshop. A 2007 study found that 93 percent of 6 to 9-year-olds had access to a cell phone in the home and more than 30 percent owned their own phone. And these numbers have only increased since the study was conducted.
Is it a good thing or a bad thing? It’s like everything else. Don’t do too much of it.
July 6, 2010 § 1 Comment
Hmmm. Here are the facts retailers:
• 23% of mobile phone users have smart phones and consider them an extension of their lives
• 90% of all phones sold have web browsers and one out of three users will access the web through their phone
• Half of all cell phone users think it is safe to make a purchase from their phones
• Web shopping is currently 6% of all retail sales and is growing
• Web research influences 53% of our purchases
But, digital strategy firm Acquity Group found that only 12% of the top 500 internet retailers had sites optimized for mobile phones, up from 4% a year ago.
Wake Up, Guys! Mobile is the new frontier. Those who don’t allow customers to easily interact with them on their mobile devices will lose the race going forward.
The list is heavy with companies selling gifts, flowers, books and the “mass merchants”.
And here’s a tip for you. When it comes to mobile URLs, please use the “m-dot” naming convention for mobile Web addresses. Some snappy URL will only confuse your customers.
And by the way, what will I buy from my phone? Movie and entertainment tickets, books, music, games, apps, airline tickets, hotel reservations, apparel, ……….. Get the picture?
April 24, 2010 § Leave a comment
Making sure your website is a mobile website is becoming increasingly important for all marketers, but particularly to those marketing to Moms.
In 2010, one out of three online users in the U.S. will access the Internet through their phone, and that number is growing.
Currently 95% of all phones sold have a web browser and we use the web from our phones constantly. It is estimated that we spend 2.7 hours on the mobile Internet a day. This is particularly important to those marketing to moms because they make up a large percentage of this audience and make most of the buying decisions for their families.
Here are five reasons your website needs to be mobile:
1. Your regular website looks awful on a phone. In fact, it is probably illegible without lots of scrolling and enlarging. Mobile web apps provide phone-ready design that is easy to read and scroll. In fact, if you are designing a new website, make sure you are creating a mobile version at the same time.
2. Your competitor has a mobile app, and not only is it easier to use than your traditional website, but it is also faster. Tests have shown that you could lose up to 33% of your visitors if your page took more than 4 seconds to load on a broadband connection. Amazon sees 1% decrease in sales for each 100 milliseconds in load time.
3. Google Mobile has a separate index for mobile content. According to Joshua Odmark in a recent blog on Searchengineland.com, not only does having a separate index mean that you may be overlooked but being there may offer competitive advantage.
4. A consumer might want to make a purchase from your company. Nearly half of cellphone users think it is safe to make a purchase from their phone. Approximately $1.6 billion was purchased from a cellphone in 2009, and the number is growing. According to a Harris Interactive poll conducted in May 2009, of those who would be willing to make purchases through their cellphone, (75%) would be willing to buy entertainment items, such as movie/event tickets (58%), music (41%), mobile video or TV content (24%) and games (34%).
Many would also purchase food/drink items (68%) such as pizza (59%), fast food (42%), and/or coffee (25%), and over half (55%) would be willing to purchase hotel rooms (43%) and/or tickets for travel (40%).
5. Get used to it because in five years mobile will be the standard practice. Estimates are that mobile web will overtake the desktop in 5 years. That means the number of persons accessing your website on a mobile device is only going to grow, so you need to start planning now. Advertisers think so. The growing mobile advertising market is estimated to surpass $6.5 billion in 2010.