September 24, 2012 § Leave a Comment
Still afraid to jump into Pinterest marketing? Valerie Kuznik, a Lipstick Economy Contributor, has found three big take-aways from a great infographic from Maxymiser on Pinterest marketing.
- Who is on Pinterest? Your dream consumer! These users are “an active group of people who are willing to tell the world about the things they want, identify with and recommend.” Log on and meet your “online world-of-mouth marketing team” ready and waiting to shout your brand from the rooftops.
- What about Facebook? In terms of generating referral traffic, Pinterest trumps Twitter but still falls short of Facebook. That being said, it still drives more traffic than the combined efforts of YouTube, LinkedIn, and Google +. Impressive!
- How can I use Pinterest for my brand? Make sure that the boards you create “help to tell your story.” Who is your brand? What is its personality? What inspires the brains behind your brand? Other must-dos include adding the Pinterest icon to your website, allowing others to repin your content, and pairing every piece of content to which you want to draw traffic with a killer, eye-catching photo. If this means hiring a photographer or graphic designer, it’s worth it! Grab a Pinner’s attention and be prepared to reap the rewards.
March 4, 2012 § 2 Comments
There is a great blog I follow called the Guru of New. Yes, I just like the name, I like her irreverence. And she seems to be a reformed advertising exec like me. This Sarah Brown, Guru of New, knows some great things about social media. And here is one: That Twitter post of yours may have a life of only 2.8 hours after you post it. A Facebook post may go strong for 3.2 hours, and your YouTube video might keep going for 7.4 hours. It seems that Bit.ly has measured what it calls the “half-life” of a socially-shared link. By half-life, it means the point in which a link has received half the clicks it will ever get.
Here’s where knowing something about advertising comes in handy. It seems that if you tweet your news a second time a few hours after the original tweet or Facebook post, you actually pick up as much as 50% of the original traffic generated by the tweet. So what does this have to do with advertising you might ask? Well, it’s the old theory of reach and frequency. Not everyone you know is on Twitter or Facebook constantly. So repeated messages have the ability to be read by new audiences when they are posted again.
A good friend of mine Michael Gass says that you should look at your most popular posts, rename them and repost them again – if the subject matter is still relevant. Just don’t wear those posts out, or your friends that follow you.
Another Fact I Stumbled Upon
Here’s a great infographic from SocialMediaToday that shows that the only social media that can keep going, and going, and going is StumbleUpon which has a half-life of 400x Facebook and Twitter. So make sure you are using StumbleUpon.
- Stumble It, A Half Life almost 400X of Facebook? (socialmediatoday.com)