Marketing to Moms: Can Consumer Reports help Moms with healthcare?
August 6, 2009 § Leave a comment
Currently, most Moms spend more time researching a new dishwasher than choosing a physician or a hospital. But that might be getting ready to change.
According to FierceHealthcare, Consumer Reports is getting into the hospital rating business.
“The venerable consumer publication has set plans to provide patient satisfaction ratings for more than 3,400 U.S. hospitals, using data from the government’s Hospital Consumer Assessments of Healthcare Providers and Systems Survey. The Consumer Reports Health Ratings Center will display its hospital ratings online using the familiar Consumer Reports color-coded interface.
The data, which will be available to subscribers to www.ConsumerReportsHealth.org, integrates intensity of care rankings, linking patient satisfaction and intensity of care. Researchers with the Health Ratings Center have found that hospitals that have above-average patient satisfaction ratings typically provide more conservative, less costly care.
Users will be able to look up their local hospital’s Overall Patient Experience Rating, plus ratings for eight performance measures, including doctor communication, nurse communication, discharge information, staff attentiveness, pain control and quietness.”
The significance of a trusted rating service like Consumer Reports furnishing information will be in the ability to make it consumer friendly, a task that other health insurers and the government are still struggling to accomplish.
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