Marketing to Moms: Politico.com op-ed on moms as health care experts

October 26, 2009 § Leave a comment

The WhyMomsRule.com poll was cited in an October 23 Politico.com op-ed from Rep. Marsha Blackburn (R-Tenn.) in discussing mothers’ lack of enthusiasm for health care reform plans presented by both Democratic and Republican camps.

PoliticoBlackburn stated,  “To be certain, women — or, rather, mothers — are distressed about rising costs and restricted access to health care. However, women are not self-interested actors worried solely about their own coverage. They are the primary health care decision makers for their families. They are not powerless consumers but market drivers who have genuine concerns about the entire system of care.”

In our poll, we identified that mothers are the decision maker and influencer in health care matters for their household.

  • 92 percent of moms are responsible for their own health care decisions.
  • 65 percent of moms influence health care decisions for their children.
  • 59 percent of moms influence health care decisions for their spouse or partner.

While 79 percent of moms feel that health care reform is needed, more than two-thirds (68 percent) are concerned about its cost.

Families are already struggling with cost issues.  More than half (56 percent) of respondents reported that at least some of the time they have trouble paying current medical bills and have delayed medical care for themselves or their family because of cost.

The poll found the vast majority of moms agree that health care reform is needed, but they are divided on whether it will change their personal situation.  Forty percent predict reform will improve their situation while 40 percent are unsure.

To download the survey results, click here.

The poll of 686 moms (U.S. women who were over 18 years of age with at least one child living in the household) was fielded in September 2009.  The poll has a margin of error of 3 percent.

To get a copy of the press release, click here.

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