Marketing to Moms: Six Ways Smartphones Make Us Better Moms
March 15, 2010 § Leave a comment
I would like to think the smartphone is the tool that allows us to keep the family connected and Moms on top of our schedules. I know I couldn’t live without it – it’s the bridge between my family, my work life and activities in our lives.
According to a report from BabyCenter, more than four in 10 US online Moms said they want technology that helps them be a better Mom.
It seems millennial Moms, the ones who have grown up with technology, are much more comfortable with technology as an extension of their Mom-ness, with 49 percent interested in technology that can empower them to be a better Mom, and 33 percent acknowledging technology as a help. (See our related post on Smartphones are the Power in Power Moms.)
Convergence will become more important as marketers seek ways to intersect and find a place in the lives of Moms.
Some 72 percent of Moms say they are more likely to use their laptop in the kitchen or living room so they can be around their children when they go online. I see this trend as one that will make the new tablets like iPad become that in-between tool for Moms. (See our related post on iPad for Moms.)
Six Ways Smartphones Make Us Better Moms
Here are the daily activities that Moms say they use their smartphone for:
What Marketers Must Be Considering
To help empower Moms, brands must be relevant to their needs, speak in their language and help make their lives easier. What does this mean? Spend time with your consumer and listen to what they are saying. Make all your interactions Mom-fluent and make all their interactions with you easy. If it’s online, help them get to the information they are seeking in two clicks rather than three. Package ideas and offers that help complement their needs. Stay in tune with the latest technology, because Moms are not afraid to embrace it. Brainstorm ways to help them with the six ways smartphones make them better Moms.