Marketing to Moms: KFC Has Gone Pink!
April 24, 2010 § Leave a comment
What do you think about KFC’s new interest in breast cancer? Is it tasty – or tasteless?
How does the KFC brand and the Susan G. Komen brand match up? It’s definitely an odd couple.
In the latest pink ribbon promotion, KFC has teamed with Susan G. Komen for the Cure in a national campaign called “Buckets for the Cure”.
But the two brands do not share the same DNA. Some critics have noted the association of fatty foods with increase of risk for breast cancer. Beyond that, as a Mom,
it seems tasteless – fried chicken breasts and cancer of the breast.
But Susan G. Komen should be happy. For each pink bucket of chicken purchased, KFC will donate 50 cents to Komen with the ultimate goal of $8 million — which would be the single largest donation ever received by the organization. The campaign has already raised $2 million in its first week alone.