Marketing to Moms: The Changing Face of Shopping

June 27, 2010 § 3 Comments

Window shopping is fast being replaced with online shopping, and there are some special sites that are changing our shopping experience.

Everyday I get emails from a variety of shopping sites that I consider as friends that help provide a little “retail therapy” in my day. They include sites like Daily Candy that provide tasty tidbits of new products, Groupon that offers local coupons, My Perfect Sale that groups all my favorite stores and brands into an online shopping circular just for me and Amazon who seems to know me better than I know myself.

Online shopping is only expected to keep growing. Web shopping is projected to represent 8% of all retail sales in the United States by 2014, up from 6 percent in 2009. And some 53% of our purchases will be influenced by online research.

And let’s face it – that research includes looking for a deal. Deals are important to all income groups. Consumers with an income of $100,000 or more are the most likely to use coupons, according to a new study from digital coupon provider Coupons.com.

Mashable recently talked about some of these new shopping helpers and the shift in online shopping. Here’s a few of them:

Twitter Deals: Cheap Tweet looks at more than 30,000 tweets and picks the best ones. You can see how popular they are by how often they are re-tweeted.

Group Buying: These sites include Groupon, Living Social and Tippr. Typically these are deals in your community. Not all of these are available in all communities. The deals are daily and basically buyers band together to take advantage of deals that can range from restaurants to massages.

Coupons: It’s not about cereal and shampoo anymore. Almost anything you buy can be purchased with a coupon or promotion code that you can find online. Sites like Retail Me Not and Coupon Cabin are providing coupon information on everything from electronics to apparel.

Personal Shopper. These sites are the greatest. My Perfect Sale and Shop It To Me bring you all the greatest sale items from your favorite stores and brands. It’s like shopping all the sales in a great new virtual mall.

Sample Sales. These limited time sales from sites like Ideeli, Gilt and RueLaLa offer sample merchandise that includes jewelry, designer clothes, bags, shoes, linens and more. The limited sales often sell out quickly so it’s still gives you the thrill of the hunt.

The Big Sites. Of course you know Amazon, Borders, and eBay. These grand institutions of online shopping follow us around like our faithful pets, always there, always ready to show us a little shopping love.

My last online shopping adventure was for a pair of shoes. I saw them on My Perfect Sale and loved them. They were marked down 30% at one of my favorite stores. But alas, no free shipping. A quick search and there they were in all their beauty at one of the shoe sites, Shoebuy, that has trained us to expect free shopping, and, stop my beating heart, they were marked down 42%. Now that’s Happy Feet to me.

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§ 3 Responses to Marketing to Moms: The Changing Face of Shopping

  • I agree — in the not-too-distant future online shopping will overtake brick-and-mortar shopping in terms of convenience and ease-of-use. But as much as I love online shopping, there is something to be said for actually going into a store, smelling the perfume, touching the fabric and doing the people-watching. Perhaps it’s online shopping for the necessities, and in-store shopping for the niceties?

    • Jamie Dunham says:

      I like your delineation of necessities and niceties is great. I think we will always want to have a tactile experience – but certainly all these tools help inform the purchases we make online and offline. People thought that mail catalogs would go away when the online became more important and that email would be replaced with social media. And actually all of them work together to stimulate purchases across several platforms. Thanks for the read! Go Girl Power!

  • Mirror Tiles says:

    marketing online is of course a good business and also a great way to earn money online ,.’

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