Marketing to Moms: Value of a Facebook Fan

July 11, 2010 § Leave a comment

Marketing Daily had a fascinating list of top indexing retail brands where  social media visitors congregate. If anyone is in denial about the importance of the women as Chief Purchase Officer, this list proves that women, both young and old are active in social media.

And lest you scoff, just take a moment to consider what a social media fan is worth.

A social media measurement firm called Syncapse has come up with an actual dollar value in a report released recently.   Apparently, the average fan is worth about $136.38. Of course, some are much higher and some are zero. A Coca-cola fan value is $316. And for you Facebook fans, it seems you spend $71.84 more per year than non-fans. Those fans are also 41% more likely to recommend the “fanned” product.

On average, a Facebook  fan participates with a brand 10 times a year and will make one recommendation. Facebook fans are 28% more likely than non-fans to continue using a brand, and are also 41% more likely than non-fans to recommend a fanned product to their friends. Overall, 68% (on average) of Facebook fans indicated that they are very likely to recommend a product across the 20 top leading brands.

Top 10 Retailers By Social Medium

The top indexing retail brands where you find Facebook, Twitter or MySpace visitors in the greatest concentration.

Facebook

1 H&M 
2 Hot Topic 
3 Pottery Barn 
4 Forever 21 
5 American Apparel
6 J. Jill
7 Pottery Barn Kids
8 The Limited
9 Sephora 
10 Banana Republic

Twitter

1 Nordstrom
2 Forever 21
3 GameStop 
4 Fry’s Electronics
5 Victoria’s Secret 
6 Ikea 
7 American Eagle Outfitters
8 Michaels
9 Old Navy
10 Gap

MySpace

1 Hot Topic
2 Foot Locker
3 Anchor Blue
4 GameStop 
5 Nike 
6 Forever 21
7 Foot Action
8 Fry’s Electronics
9 H&M
10 Nordstrom Rack

Source: Experian Simmons


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