Marketing to Moms: Value of a Facebook Fan
July 11, 2010 § Leave a comment
Marketing Daily had a fascinating list of top indexing retail brands where social media visitors congregate. If anyone is in denial about the importance of the women as Chief Purchase Officer, this list proves that women, both young and old are active in social media.
A social media measurement firm called Syncapse has come up with an actual dollar value in a report released recently. Apparently, the average fan is worth about $136.38. Of course, some are much higher and some are zero. A Coca-cola fan value is $316. And for you Facebook fans, it seems you spend $71.84 more per year than non-fans. Those fans are also 41% more likely to recommend the “fanned” product.
On average, a Facebook fan participates with a brand 10 times a year and will make one recommendation. Facebook fans are 28% more likely than non-fans to continue using a brand, and are also 41% more likely than non-fans to recommend a fanned product to their friends. Overall, 68% (on average) of Facebook fans indicated that they are very likely to recommend a product across the 20 top leading brands.
Top 10 Retailers By Social Medium
The top indexing retail brands where you find Facebook, Twitter or MySpace visitors in the greatest concentration.
1 H&M 2 Hot Topic 3 Pottery Barn 4 Forever 21 5 American Apparel 6 J. Jill 7 Pottery Barn Kids 8 The Limited 9 Sephora 10 Banana Republic
1 Nordstrom 2 Forever 21 3 GameStop 4 Fry’s Electronics 5 Victoria’s Secret 6 Ikea 7 American Eagle Outfitters 8 Michaels 9 Old Navy 10 Gap
1 Hot Topic 2 Foot Locker 3 Anchor Blue 4 GameStop 5 Nike 6 Forever 21 7 Foot Action 8 Fry’s Electronics 9 H&M 10 Nordstrom Rack
Source: Experian Simmons