Marketing to Moms: Smartphone As Babysitter

July 16, 2010 § Leave a comment

If you talk to any Mom who has a smartphone, they will tell you their phone is as popular with their children as it is with them. And it’s a life-saver when you are places where you have to wait or fill time – like restaurants, doctors offices or long car trips.

Here are the ways that Moms use their smartphones and apps to occupy their children:

Flashcards and Other Homework Helpers


Books and Stories

Fun Activities

Songs and Music

CNN reports that nearly half of the top 100 top-selling educational apps in iTunes App Store were created for preschool and elementary-age children.

It seems that cellphones are always available to children. Almost all children in the U.S. have access to a mobile device, according to the Sesame Workshop. A 2007 study found that 93 percent of 6 to 9-year-olds had access to a cell phone in the home and more than 30 percent owned their own phone. And these numbers have only increased since the study was conducted.

Is it a good thing or a bad thing?  It’s like everything else.  Don’t do too much of it.


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