Marketing to Moms: Smartphone As Babysitter
July 16, 2010 § Leave a comment
If you talk to any Mom who has a smartphone, they will tell you their phone is as popular with their children as it is with them. And it’s a life-saver when you are places where you have to wait or fill time – like restaurants, doctors offices or long car trips.
Here are the ways that Moms use their smartphones and apps to occupy their children:
Flashcards and Other Homework Helpers
Books and Stories
Songs and Music
CNN reports that nearly half of the top 100 top-selling educational apps in iTunes App Store were created for preschool and elementary-age children.
It seems that cellphones are always available to children. Almost all children in the U.S. have access to a mobile device, according to the Sesame Workshop. A 2007 study found that 93 percent of 6 to 9-year-olds had access to a cell phone in the home and more than 30 percent owned their own phone. And these numbers have only increased since the study was conducted.
Is it a good thing or a bad thing? It’s like everything else. Don’t do too much of it.