Women Need Marketers To Go Mobile

July 28, 2010 § Leave a comment

The statistics tell the whole story:

80% of the population has a mobile phone

90% of mobile phones sold today have internet connections

38% of mobile users go online and spend 2.7 hours a day online

53% of our purchases are influenced by web research

Just 23% of marketers report having a mobile-optimized website.

According to new research from eROI, less than a third of US marketers think optimizing the mobile marketing experience is important to their customers.  An equal number are unsure and nearly a quarter are just testing.

Some 63% are not interested in knowing how many are even viewing their emails on a mobile device.

And among the enlightened, the 23% of marketers that have a mobile-optimized website, the majority have made their mobile site a limited version of their full size site, providing just the information the consumer needs when mobile.

It is interesting to me that marketers do not understand the importance of having a mobile website that provides critical information for the shopper on the go — hours, map, and at least, essential information.

The only trailblazers have been large retailers like Target who have immediately understood the importance of a mobile site.

Marketers – wake up!  It’s time to go Mobile!

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