Why Women Want WiFi

August 9, 2010 § Leave a comment

Women want WiFi.  A survey from Kineto Wireless published by eMarketer found that 78% of US smartphone users were interested in using WiFi to improve their cellular coverage.  About 70% of us have WiFi capabilities and more than 90% of the WiFi group use it weekly.

The number of smartphones is growing exponentially and with that growth comes a voracious amount of data traffic.  ABI Research reported in May that smartphones and connected computing devices would contribute 87% of all mobile network data traffic in the U.S.

Women are using their smartphones as an extension of their lives and WiFi is an important way to keep that smartphone activated and ready for use.

While some cities are working to provide wireless zones and businesses are providing free wireless, the patchwork quilt of coverage still leaves holes to be filled.  The way to delight women – the Chief Financial and Purchasing Officer – is to keep her connected.

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