Marketing to Women: Mobile Sites vs. Mobile Apps

August 19, 2010 § Leave a comment

There is a battle going on in the future of mobile with Google and the web facing off against Apple and the apps.

What does this mean?  Are we accessing sites and information through apps on our phones or through mobile optimized websites?

The consumer is voting everyday based on the choice of phones they make – and the habits they adapt.

So for advertisers, do we advertise on mobile sites, apps or both?  Probably the question is yes, yes and yes.  Currently mobile spending only accounts for less than 5% of marketing budgets.  Less than a third of U.S. marketers think optimizing the mobile marketing experience is important to their customers, according to an April 2010 survey by eROI. Just 23% of marketers responding to the survey reported having a mobile-optimized website.

Read more about this subject and other top mobile advertising trends in this Mashable post.

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