Marketing to Women: Southern Women Talk on Cellphones Most
August 27, 2010 § Leave a comment
According to a recent Nielsen report, cell phone users in Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, Tennessee and Texas use more than 800 voice minutes per month on average. The states with the least usage were Iowa and Wyoming.
Hmmm, I resemble this! Could it be that I am even more talkative because I have lived in both Tennessee and Texas?
Of course, Southern women talk a lot.
Heck, in the U.S. average women talk 22% more than men (856.3 minutes a month compared to men’s 666.7). Turns out, American women are more communicative in general on mobile devices; they text more, too, sending or receiving an average of 601 SMS messages a month compared to the 447 monthly text messages sent or received by the average American male.
What if you are an African-American female in the South? Hope you have unlimited minutes!
According to Nielsen, African-Americans use the most voice minutes – on average more than 1,300 a month. Hispanics are the next most talkative group, chatting an average of 826 minutes a month. Even Asians/Pacific Islanders, with 692 average monthly minutes, talk more than Whites, who use roughly 647 voice minutes a month.
Marketers, that means that women are using those mobile devices longer and can be reached by mobile advertising and texting. Are you trying out any mobile marketing as part of your budget?