Marketing to Moms: Daily Deals for Moms
October 8, 2010 § 2 Comments
In this world of Groupon, LivingSocial and other Groupon clones, it is nice to see that one group, Daily Deals for Moms, is actually seeking to help local businesses and Moms, as well as make money. Groupon has been criticized by advertisers for its high commissions and huge volumes that actually can threaten the ongoing profitability of a business when a business has a hard time fulfilling all the buyers the offer has stimulated.
Well, meet Ashley Kingsley and Whitney Trujillo of Daily Deals for Moms who saw there was a way to make daily deal sites supportive for all types of local businesses. The two social media-savvy women understand that Moms make 85% of the household purchases, and thought there was a place for a site dedicated strictly to Moms. Ashley told me that the two owners know their audience well since they are both Moms. So their deals include Mom-focused features like restaurants, photography packages, and kid-friendly offers.
Some of their novel deals have included organic food, home organization, camps, psychic readings and services from a female electrician. Daily Deals suggests at least a 50% offer so it is important for businesses to know their target audience and use the deal to encourage trial.
In addition to keeping it very local, they also let businesses put a cap on the deals so the businesses are not overwhelmed. They were the first to put a cap on the number sold.
Moms, be on the lookout. They are expanding from Denver to Austin, Boston, Boulder, Colorado Springs, Portland and San Diego.