Marketing to Moms: Can Coupons Feed The Needy?
October 25, 2010 § 1 Comment
Coupons have experienced a renaissance in our shopping habits, largely due to recessionary pressures on budgets and the online Moms who have taken couponing to a new level. It is estimated by RetailMeNot.com that online coupons saved consumers $57.4 million in the first half of 2010. And the number one printable coupon was for food.
There is one story that recently caught my attention because of how one women’s passion for helping her family and others turned into a thriving ministry. One exceptional woman in Central Ohio has turned her practical hobby into a practical help for others.
Jen Myers of Genoa, Ohio, has become an avid participant in the sport of “extreme couponing”. Based on a class that she attended, Jen found out that she could save more than 50% on her grocery bill by couponing. But not only was she saving enough for her family, her new found talent at couponing began to fulfill her desire to donate more to her local food pantry. And as her talents have spread, she has created a way for other to provide truckloads of food for her local food pantry.
Myers’ friends wanted to learn her money saving techniques, so she taught a couponing class for 10 of them last March. Instead of charging money for the class, she asked that each participant bring in 10 items for the Genoa Area Community Food Pantry. The pantry, which is housed at Trinity Methodist Church, serves the needy in the Genoa Area Local School District. From there, she created Coupons for Christ, a ministry aimed at teaching coupon classes and encouraging food donations. She has since taught several classes — one of which recently drew 50 people — and brought in truckloads of food for the Genoa Area Community Food Pantry, housed at Trinity Methodist Church.
I never stop being amazed at the ingenuity and generosity of Moms who recognize a need, provide a real-life solution and use that solution to inform and help others. Who would have thought that couponing could become a ministry and a solution to food pantry woes.