Marketing to Women: The Difference in Facebook, Twitter and Email Fans

November 5, 2010 § Leave a comment


With so much talk about Facebook, Twitter, location-based marketing, mobile and more during the Holiday shopping period, marketers are looking for the single silver bullet.  And sometimes we overlook some of the fundamentals like email.  Consumers are engaging with brands across multiple channels, and marketers are always seeking the most effective tools.  The problem is that there is significant overlap in all media.

The good thing is that overlap is good for your brand.  But psychographics may enter into the picture as well.

This great chart and post from eMarketer helps discern what the differences in these groups are.  It seems emails appeals to everyone.  Fans of brands on Facebook are somewhat younger, and shared an interest in entertainment and the ability to publicly show their support for brands. The report suggests using Facebook for both informative and entertaining communications would be most effective. Twitter is for those who want to be constantly “in the know”.  That’s no surprise.  Twitter has been scooping news stories for quite some time, as people “tweet” what is going on at almost every event, even wars.

According to ExactTarget “Subscribers, Fans and Followers” report, here are the facts:

94% of daily email users subscribed to marketing messages

38% are fans of brands on Facebook

5% follow brands on Twitter

67% of daily Facebook users were brand fans

40% of daily Twitter users follow a company or brand

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