Marketing to Moms: Is The New Facebook Messaging Made For Moms?

November 15, 2010 § Leave a comment

Greetings, Facebook Messages!

I can’t wait to see the new Facebook messaging system announced today.  Sounds like a Mom’s dream.  You can stay in touch with family, friends and co-workers in real time.

This might be the killer app for reaching high school and college kids who refuse to respond to email and think their smartphones are for anything but phone calls.  Or for simple, easy, time-saving messages that you felt too time crunched to send in regular email.  And I love the idea that all the messages that you exchange with a single person are in a continuous history.

Mark Zuckerberg says that “e-mail is too formal”.  Don’t you just love it?

Techcrunch reports that the new system will merge four main activities – SMS, IM, email and Facebook messages – giving us ultimate freedom in how we message with each other.  And provide it on our laptops and smartphones as well.

Here are a few facts that enlighten you.  Of the 500 million Facebook users, 350 million are already using the Facebook messaging system.  And the majority of 4 billion messages are one to one messages.  Compare the 350 million users to Google’s 193 million.  Impressive, isn’t it?

And of course, women outpace men in the use of Facebook.  So of course, the new Facebook messaging is made for us girls!  Thank you Facebook.

 

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