Marketing to Women: Mobile Phone Shopping Is Growing!

January 10, 2011 § Leave a comment

Many marketers that I talk to can’t quite get a grip on mobile marketing.  They still question whether mobile shopping is a viable option for women.  But I think that this holiday season was the turning point on mobile shopping.  Women used their smartphones for price comparison, to see if stores had items in stock, and yes, to actually purchase items.

Here are the facts:  A study by ForeSee Results, which surveyed 10,000 visitors to e-retailers sites, found that 11% of visitors made a purchase using their phones this holiday season, compared to only 2% at the same time last year.

And 30% of visitors used their phones to compare product details, look up prices, check product specifications, view product reviews and find store locations.

News You Can Use:

  • Shoppers who had a good mobile retail experience were 30% more likely to buy from that retailer both online and offline.
  • 69% of shoppers have accessed a retailer website while in store – and 46% used their phones to look at your competitors website!

A relationship with a retailer is not unlike a relationship with your significant other.  First you check each other out, online and offline.  Then you commit to a first date.  The more you find out about them, the more likely you are to develop a more permanent relationship.  Obviously, going steady is the main objective.  You know, you want that Facebook status to say “in a relationship”.

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