Marketing to Women: 48% of Women Won’t Give A Valentine to Hubby
February 9, 2011 § Leave a comment
Valentines causes about 64% of us to spend on our loved ones. Couples will be spending three times more than singles do on a typical date ($189 compared to $67) on Valentine’s Day this year, according to the February 2010 American Express Spending & Saving Tracker. And approximately half (48%) of the women won’t be giving a gift at all.
Among those who are married or have significant others, men plan to spend about 32% more than women ($151 compared to $114).
So what are the guys giving? Nearly half (49%) of the men plan to buy flowers for their significant other. Other popular gifts for men to give their significant others include jewelry (17%), gift card (12%), and lingerie/sleepwear (11%).
And among women who celebrate Valentine’s Day, it seems they will be buying gadgets (14%) and gift cards (13%).
The Price of Love
Some 44 percent of respondents said how rich they feel determines how much they will splurge this Valentine’s Day. How much they like the person was a close second (39 percent). Length of the relationship is also an important factor (32 percent), and can dictate whether one spends at all. Most feel that dating an average of five months is suitable before exchanging Valentine’s Day gifts. (However, ladies in my office tell me that after three dates, you are pretty obligated to something even if it’s just a sweet card.)