Marketing to Moms: Three Great Online Recipe Tools

February 27, 2011 § 4 Comments

I really don’t know what it takes to be considered a foodie, but those who know me, know that I love to read about food, write about food and even cook food!  So as a bonafide, chunky hunk of burning love for food, here are some online recipe news that you can use.

Just Google it!  Some 10 million of its daily searches are recipe related so Google decided to make searches more robust for foodies,  Of course, you can google beef stroganoff and come up with sites that provide recipes.  BUT, drumroll please, now Google has added Recipe View, accessible by a button users can click in the left-hand rail.  The new addition went live on February 24 and it offers filters to allow you to search for just the recipe options you need. Clicking the “Recipes” button helps users choose the right recipe from search results by not only offering ratings and pictures, but providing filters for ingredients, cooking time and calorie count for health-conscious chefs. is not new, just new to me. It’s the site for extreme couponers to love!   It was created to provide a meal planning resource for busy Moms and frugal family cooks. Each meal plan is based on the current sales at the grocery stores, with plan options categorized according to store and/or weight management strategy. The recipes are delicious, simple and easy to follow. Each plan is new every week and has a corresponding aisle-by-aisle grocery list. It costs $5 a month but I think that the time it saves in grocery shopping makes up for the small fee.  Heck, even Dave Ramsey endorses it.

For those of us who like to “gift” our recipes, Tastebook is the answer.  Tastebook allows you to create really nice custom cookbooks with all of your favorite recipes.  Entering the recipes into your account is made even easier with the library of recipes that the site provides.  Say that you have used a favorite Bon Appetit recipe and it has become “yours”.  The site allows you to find it and populate the recipe into your own group of recipes.  You can also share your recipe box online with others.  But the real advantage are those great hardback books that cost about $30 each.  They have amazing photography, plus you can add your own.  My Chinese Lettuce Wraps are accompanied by a photo of Carter Dunham in China!  The new news here is that they have an app for iPhones, iPads and iPods.  Daily Candy calls it iTunes for Recipes!  And I agree.



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