Marketing to Women: 12 Facts on the State of Women

March 6, 2011 § Leave a comment

Some disturbing facts are contained in a new report on the state of women in America.  While women are becoming more educated, they still lag in income and higher paying jobs.  A new report entitled Women In America – Indicators of Social and Economic Well-Being was released by the U. S. Department of Commerce this week.  The report touts itself as the most comprehensive to be compiled on the state of women in some 50 years.

Here are some of the highlights – both good and bad – from this report.

1.  Women are marrying later in life than they did in 1950. The average for marriage is now 30 for college educated women and 28 for those with a high school diploma.

2.  Fewer women are getting married than in the past.  The percentage of adults who are married declined between 1970 and 2009, from 72 percent to 62 percent for women.

3.  Women are delaying or not having children at all. In 2008, about 18 percent of women age 40-44 have never had a child, almost double that in 1976 (10 percent).  And the average number of children per mother has declined.  The largest declines are among older women.  Mothers age 40-44 had given birth to 3.4 children on average in 1976, compared to only 2.3 children in 2008.

4.  Higher percentages of women age 25-34 have earned a college degree, reversing the norm of 40 years ago. The percentage of women 25-34 with at least a college degree has more than tripled since 1968.  Women now account for the majority of undergraduate enrollment across all race/ethnic groups, and women earned about 57 percent of all college degrees conferred in 2007-2008.  Women also account for 59 percent of graduate school enrollment.

5.  Some 71% of all mothers with children under the age of 18 are working mothers.

6.  Women account for 51% of all persons employed in management, professional and related occupations.

7.  Women still lag behind men in income – Women working full-time now make 80 percent of what men make.  Today 57% of all married couple families are dual-earner couples, compared to 46% in 1970.  And more women than men work part-time.

8.  Women and men still continue to work in different occupations. Few women have construction, production or transportation jobs.  And while women are more likely than men to work in professional occupations, they are more represented among lower-paying jobs.  One of fifth of all women were employed in just five occupations:  secretaries, registered nurses, elementary school teachers, cashiers and nursing aides.

9.  Female-headed families have the lowest family earnings, typically around $42,000. And this group increased by 27% from 1988 to 2008.

10.  Women are more likely than men to do volunteer work. In 2009, 30 percent of women volunteered, compared to 23 percent of men.  Women most frequent volunteered with religious organizations (34%), educational or youth related organizations (28%),  social or community (14%)  and hospital or health related (10%).

11.  Women have a longer live expectancy but the gap is closing.  Females born in 2007 had a life expectancy of 80 years, compared to 75 years for male infants.  However, the difference in life expectancy at birth by sex has decreased from eight years in 1975 to five years in 2007.

12.  Women have more chronic health conditions than men and more women age 18-64 have no health insurance. In 2009, 18 percent of non-elderly women lacked health insurance, up from 13 percent in 1984.

 

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