Marketing to Women: Women Send 717 Texts per Month
March 17, 2011 § 2 Comments
Trading Texting for Talking.
Women text some 30% more texts per month than men (717 texts per month v. 552 sent by men). And who does the most texting? Any parent of a teenager can tell you. According to Nielsen, girls aged 13-17 averaged 3,276 texts v. 155 texts for guys. That means teenage girls are texting an average of 109 texts per day. The number indicate that all of us have traded “texting” for talking.
Only those over 55 spend more time talking on the phone than texting.
The only activity with their phones that men seem to marginally lead is surfing the Internet (31% for men vs. 29% for women), reading and sending e-mail (33% vs. 30%) and downloading apps (24% vs. 21%).
So Moms beware as your daughters turn 14! They text their friends before they get together, they text others about being together, and as soon as they leave, they text each again!