Marketing to Women: Women Rule Social Media

June 27, 2011 § 1 Comment

Women rule in social media, spending more time, contributing more, using mobile more and buying more than men.  It’s true.  The new Pew study shows that women are spending more time on Facebook and Twitter.  In fact, Facebook and Twitter would be mere shadows of themselves without women.  Only LinkedIn has more male users.  So it seems women put the Social in Social Media.

Women make up over half of all social media users at fifty-six percent, and they are the leaders in emailing, instant messaging, blogging and photo sharing, as well.

The Female Facebook

Fifty-eight percent of all Facebook users are women compared to only forty-three percent men. It seems that both men and women are using Facebook in a different way now.  We are not updating our status as often, choosing to spend our time commenting on other members and hitting the Like button.  Currently sixteen percent of female Facebook users comment on posts several times a day compared to only eight percent of men.

Tweet like a Girl

Pew reports that women compose 64% of all Twitter users, compared to only 36% men.  And most of new Twitter users are female.  It seems that whether you use 140 characters or more, women are just more adept at social conversations, willingly sharing information to others, engaging in conversation and linking to others.

Social Media Users Double in Two Years

In just two years, the number of social media users has skyrocketed.  In 2008, only twenty-six percent of all adults and thirty-four percent of Internet users used social media. Just two-years later, forty-seven percent of all adults use social media and fifty-nine percent of Internet users now regularly frequent at least one site.

Facebook dominates the social network: 92% of  users are on Facebook; 29% use MySpace, 18% used LinkedIn and 13% use Twitter.  Fifty-two percent of Facebook users check their site one or more times a day, compared to Twitter where 33% users visit once a day or more.  And since men dominate LinkedIn, it’s definitely not as chatty.  Only 6% of users visit their site once a day or more.

Men have not continued to grow as social media users.  In 2008, forty-seven percent of social networking site users were men. Two years later, that rate has dropped to forty-four percent while the rate of female users has grown. Not surprisingly, Linkedin is the only social networking site that draws more male users, according to the survey.


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§ One Response to Marketing to Women: Women Rule Social Media

  • Yes I too came to know that women are more actively participating in Facebook and Twitter than men. Guys, what are you waiting for? Be more social and participate in social networks.

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