Marketing to Smartphone Women: Talking On Phone Is So 2010!

July 7, 2011 § Leave a comment

Talking is evidently overrated for smartphone users.  Texting is the number one use.  It seems that 38% of smartphone users text constantly throughout the day, according to a new report by ExactTarget.  Phone calls and email are second and third in activity.  And almost as many are checking the internet as are checking their Facebook account.


Interestingly, women 18-24 are the least likely to use their smartphones for phone calls; only 56% make calls several times a day.

What are we doing then?  We are connecting with friends and families, reading our emails and shopping.  Here are some interesting facts:

Email is the most effective mobile marketing trigger of purchases, with 55% of the 16% of smartphone users who have made at least one purchase doing so after receiving a mobile promotional email. Text messaging (35%), Facebook (35%) and shopping apps (32%) also show strong potential to influence purchase behavior among smartphone users. Twitter (20%) is 43% less likely to trigger a purchase than Facebook.

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