Marketing to iPhone Moms: The “Digitally Active” Moms

July 13, 2011 § 1 Comment

Currently 35% of adults have smartphones.  But it’s the iPhone parents that are the most digitally active.    A new study on parents and “gadgetology” by Retrevo looks at the differences in parenting that have come about because of smartphone addiction.

Here are some of the fun facts about iPhone parents and Facebook:

More Facebook Friends.  Retrevo found that 13% of iPhone owning parents had more than 500 Facebook friends as opposed to only 8% of all parents who had more than 500 Facebook friends.

Handy Background Checker.  Of course, you have used it to check up on people (your kids friends, parents, teachers).  By the time children are teenagers, 47% of parents say they’ve used Facebook to learn about their kid’s friends. Up to 34% of parents admit to using Facebook to check on their kid’s friend’s parents, by the time their children are between ages 13 and 19 years old.

Stalker.  Parents widely admit that they use Facebook to check up on kids location, social updates, pictures and even videos.  But here’s a new one.  Retrevo found that iPhone owning parents (20%) are almost twice as likely to use Facebook to learn more about who their kids date than the average parent.

Social Media Obsession.  A portion of smartphone parents readily admit that they can’t stop viewing their Facebook or Twitter.  And of course, the number of iPhone anxious is almost double that of the average smartphone parent.  Some 18% of iPhone parents say they have given up activities they enjoy because of the time they spend on Facebook and Twitter.

Smartphones have certainly changed the way we view our “phone”.  Our attachment to it is growing by leaps and bounds.  Everyone feels “naked” without their smartphone.  It is certainly the lifeline for most of us.  I confess that about the only place that I don’t take my phone is the bath and the gym.  It makes mobile marketing and social media marketing a reality for brands trying to reach moms.



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§ One Response to Marketing to iPhone Moms: The “Digitally Active” Moms

  • The other reason I’m on my iPhone all the time is the Overdrive App – it connects to my public library and I can download books for free. LOVE it. As a parent, the only time I can find to get any reading done is in these little 2 minute chunks of time while waiting in line, etc.

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