Marketing to Moms: Sharing Healthcare Info on Facebook
August 14, 2011 § 3 Comments
I was reminded of that in a powerful way when I had the opportunity to interview a young mom who had faced life-threatening health issues and overcome them. She explained how important Facebook had become to her – it was a way to give back by sharing information about her cancer treatments and her heart surgery. She had been both encouraged and rewarded by her time sharing health information with others.
So when I came across this recent study from Lucid Marketing and HeardItFromAMom.com, I thought it confirmed how women share health information. The report finds that technology that connects friends is a top choice for moms seeking health-related information.
The research shows that 84 percent of Moms often share health related information via email and 69 percent often share via Facebook. Email and Facebook are also the places where they most often hear recent news – email (83 percent) and Facebook (76 percent). Only 65 percent choose television.
Of those who use social network sites (62% of adult internet users, or 46% of all adults):
- 23% of social network site users, or 11% of adults, have followed their friends’ personal health experiences or updates on the site.
- 17% of social network site users, or 8% of adults, have used social networking sites to remember or memorialize other people who suffered from a certain health condition.
- 15% of social network site users, or 7% of adults, have gotten any health information on the sites.
Tagged: email marketing to Moms, Jamie Dunham, Lucid Marketing, marketing healthcare to moms, marketing to moms, Moms using Facebook, Pew Research, social media and moms, The Lipstick Economy, Word of Mouth