Marketing to Women: The Tablet Shopper

January 17, 2012 § Leave a comment

More info on tablet shopping:  During the holidays, 87% of tablet owners (read mostly iPad owners) used their devices to research, browse and buy products.  And they spent an average of $325, according to a new study from e-commerce marketing and merchandising company Zmags and Equation Research.

The report defines the new connected consumer as a woman 40 years old, earning $63,000 a year, who owns several Web-ready devices. She’s all over Facebook, loves to browse catalogs and is oh-so-happy to shop via her devices. 

Retailers will have to learn what device lends itself  to particular purchases.  For instance, in this study on online purchases, tablets were used by more those making electronic or toy purchases, while smartphones are more frequently used for music purchases.  And these connected consumers have no problem with shopping on Facebook.

Check out this infographic on the connected consumer:

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