Marketing to Moms: Childhood Obesity Number One Health Concern

February 12, 2012 § 4 Comments

One-third of children are overweight.  It’s a frightening statistic.  Childhood obesity has become parents’ number one health concern – ahead of smoking and drug abuse.  It’s disturbing because a combination of processed foods, advertising and a lack of activity is contributing to the problem.  Some 50% of overweight children become overweight adults.

In January, First Lady Michelle Obama and Agriculture Secretary Tom Vilsack unveiled new standards for school meals that will hopefully result in healthier meals for kids across the nation. The new meal requirements should improve the health and nutrition of nearly 32 million kids that participate in school meal programs every school day.

Here’s a great infographic about children being targeted by media and advertisers. It was created by some smart folks at the University of Southern California at MAT@USC and


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§ 4 Responses to Marketing to Moms: Childhood Obesity Number One Health Concern

  • Thanks, Jamie — fascinating graphic that provides a great snapshot of this crazy epidemic!

  • Casey says:

    Good info on ads and childhood obesity but it leaves out this stunning fact: In 1983, companies spent $100 million marketing to kids. In 2009, they spent nearly $17 billion annually.

  • Ava Parnass says:

    Great layout of problem,well done thanks!!!
    But please lets not forget the food mood connection that starts at home and needs to be fixed at home.

    Parents please also check your Emotional Parenting style if your child is overweight
    Emotions & obesity go hand in hand and its not just about the media, its also about Healthy Feeling = Healthy Eating.
    While it’s true that kids have too much fast food, too much homework and not enough recess or physical activity, these problems cannot be solved without dealing with the underlying emotional issues.

    For example we need to get rid of the heroin coming across and the border and all the unhealthy food but taking away the supply doesn’t help the addict deal with psychological and physical manifestations of the addiction. For more on the topic Try book and song My Feelings Are Hungry

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