Marketing to Women: Women Rule Social Media

March 10, 2012 § Leave a comment

Here’s an interesting infographic update on who is using social media.  Women are the chief users on all the major social media, but not the majority for Google+, Reddit, and Digg.  On LinkedIn, the split is 50/50.  Pinterest is 82% women.  When marketing to women, you need to take into account the demographics and interests of each social media site.

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