Marketing to Digital Moms: 72.5% on Facebook
May 14, 2012 § Leave a comment
Can you hear them tapping away on their smartphones, laptops and tablets? American moms are on social media incessantly with three out of four moms visiting Facebook during March 2012, according to Nielsen. And those moms are very “like-ing” – seems moms are 38 percent more likely to follow/like a brand online.
Moms visit blogs more often, and are 27 percent more likely to visit Blogger and 26 percent more likely to visit WordPress.com than the general online population. About one in three bloggers are moms, and 52 percent of bloggers are parents with kids under 18 in their household. Half of all bloggers are aged 18-34. Moms who blog are more than twice as likely to follow brands and celebrities compared to the online average.
Stop and Shop
We digital women love to shop and are shopping online more than most Americans. We do it to save time and money. It is really the only way we can get it all done. “Moms are 35 percent more likely to shop for clothes, 50 percent more likely to buy toys, 29 percent more likely to buy music, and 23 percent more likely to purchase e-books online within the past 30 days,” according to the Nielsen study.
We Heart Pinterest
I may have to post this to Pinterest to make sure you read it. Seems online Moms are 61% more lively to visit Pinterest than average Americans. We love Pinterest! It was the most visited site by Moms in the month of March 2012, followed by Disney Online, iVillage network, WebMD and Everyday Health.