Marketing to Women: Social Media in Healthcare

July 11, 2012 § Leave a comment

Here’s a great infographic on the latest activity in social media by healthcare.  I think that there are many who report activity but have not totally grasped the importance of social media as a communicator to women.  Here’s some new facts from Digital Flash NYC on women’s participation in social media.

Overall women make up 56% of the U.S. social media population, or roughly 81 million women. Women dominate both Facebook and Twitter, making up 58% and 64% of their memberships, respectively.  Women use social media more frequently, with 18% of women updating their Facebook status on a daily basis, compared to 11% of men. On a monthly basis, women make 99 million more visits to social media sites than men; they’re also more likely to comment on posts and photos several times a day.

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