Marketing to Women: Travel and our Smartphone

July 14, 2012 § Leave a comment

How do our smartphones figure into travel?  According to a study with TripAdvisor, some 47% use their mobiles for calls and about 40% of us use a mobile device to plan a trip.  Another 20% said the most important function was using chat tools and email.

Alongside making calls and SMS messaging, mobile phone owners are using their devices in the following way when travelling:

  • Taking and sharing photos – 65%
  • Browsing the web – 54%
  • Navigation – 52%
  • Reading the news – 48%
  • Playing games – 38%

When looking in particular at activities when using phones for travel planning, respondents said:

  • Researching restaurants – 52%
  • Researching destinations – 46%
  • Reading reviews – 45%
  • Booked or researched hotels – 42%
  • Booked or researched flights – 34%
The infographic below has some interesting facts on using our mobiles for check-in.

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