Do you have FOMO (fear of missing out)? Do you check your Facebook and Twitter before your email in the morning? A study by MyLife.com found that 62 percent of social media adults 18+ (currently a member of more than one social network) say they regularly check-in to their social networks because they don’t want to miss something (e.g., news or an important event or status update).
JWT Intelligence study finds that men are more susceptible to FOMO than women.
Even though a higher proportion of women are sharing and socializing online, a JWT Intelligence report shows that men might be more vulnerable to FOMO than women are.
According to the 2012 Connecting and Communicating Online: State of Social Media study, young adults check in with their friends and followers on social networks before they even start their day. Some 57% wish there was a solution to help them use, monitor and protect their social networking profiles and emails at one time. This hyper attachment to social media may signal a game changer for communications.
More than a fourth of young adults (27%) send messages from within their social network more than from their primary email account. This dependence on social media will allow Google to improve ad targeting across its engine, affiliates and partners. Bing now allows you to connect with Facebook friends and solicit their opinion.
The study also has interesting data on content sharing. While Facebook is considered the gorilla of social media, it is not the primary site social media users turn to for consuming or sharing content.
• LinkedIn ranks number one for consuming content by 68% of online adults who are LinkedIn members.
YouTube (57%) and Twitter (53%) are second place in sites where users tend to primarily view content without sharing.
Pinterest (48%) and Facebook (46%) are the sites where users are most likely to equally consume and share content.
Faith Popcorn says “Millennials are particularly subject to FOMO, partly because Millennials are the first generation of digital natives. Half of Millennials say they check Facebook as soon as they wake up, and 28 percent say they do so before getting out of bed. Ten percent confess that they text during sex. In many ways, FOMO is the defining element of the Millennial zeitgeist.”
What does FOMO mean for marketers? Brands cannot be static. There is a new anticipation for what brands will do next. Just in time marketing will become the new standard. Experience becomes the currency for brands.