Marketing to Women: Pinterest Campaigns?
October 23, 2012 § 1 Comment
Pinterest has been the darling of social media lately. I love it too. But can you create a Pinterest campaign? Kotex did in Israel. Watch this video to see how it worked.
Here’s another example from Unicef. They created a Pinterest board for a little girl in Sierra Leone named Ami Musa. On it they pinned the aspirations for a 13-year-old on a board called “Really want these.” Those things included food, clean drinking water and a tub. Each pin links to a page soliciting donations for UNICEF’s work providing clean drinking water, food and shelter to children in need throughout the world.
Here are a few facts about Pinterest that might make you interested in doing a Pinterest campaign.
- Pinterest hit 10 million unique monthly views faster than any site in U.S. history.
- On average, each time a person visits the site she spends 58.8 minutes “pinning.” Facebook has an average visit time of 12.1 minutes.
- Nearly one-third of all Pinterest users have an annual household income of $100 thousand or more.
- Almost 70 percent are female. (Keep in mind, females control 90 percent of all household health care decisions.)
- The largest demographic on the site are ages 25 to 34.
- 50 percent of Pinterest users have children.