Marketing to Women: Checking on Moms Post-Election
November 8, 2012 § Leave a comment
Who was the winner in the election? Evidently women were! For the first time in history, the nation elected twenty women to the US Senate, including the first Asian-American woman. In spite of the gains on Tuesday night, we might still want something else – a female president. Before the end of President Barack Obama’s acceptance speech, Hillary2016 was trending on Twitter. But what are Moms concerned about post-election? Take a look.
Thanks to Zeno.com, for a post-election snapshot of the mood of moms taken:
- Mood of Mom: Nervous (34%), happy (27%) and indifferent (14%) are how moms categorized their feeling, post-election. One message that topped the list is that moms are relieved that Election 2012 is over.
- Moms Take Issue: Concerns about the economy (61%), jobs (19%) and healthcare (13%) topped moms’ list as the single most important issues facing the country into 2013. However, nearly 3 in 5 moms report that the election will unlikely impact their confidence that their family’s healthcare needs will be met.
- TV Ranked Supreme: Even though election night was the biggest event in Twitter history with a record setting 20 million tweets, moms reported tuning in to television (76%) and traditional news sources to get election news throughout the season.
- Good Morning, Madame President: Could the Clintons return to the White House? 87 percent of those surveyed expect to see a female President during their lifetime. Hillary Clinton topped the list as the most likely candidate to grace the Oval Office.
- It’s Looking Good, Girl: 45% of moms with daughters report that they’re more optimistic about their daughters’ future today than before the election. Only 12% of moms with girls are feeling more pessimistic.