Marketing to Women: Marketing Depts. Growing!

December 1, 2012 § Leave a comment

According to the 2012 CMO Survey by the American Marketing Association and Duke University, marketing has been a star rebounder in the recovery.  In fact, marketing departments have almost tripled since August 2011.

There are probably many diverse reasons for this growth in marketing.  Marketing has changed radically in the past few years.  And the recession taught business some new lessons.

Because of these many new roles in marketing, the desire has been to have in-house resources for jobs like community managers, customer experience officers, social media directors, analytics and internal communications officers.  These jobs require the ability to have intimate knowledge of the brands and be flexible.   Inbound marketing has become a real strategy for many marketers that did not even know it existed a few years ago.

Where is your marketing department in this revolution?  Are you adding people?

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