2012 marketing saw unanticipated events like the rise of Pinterest and Instagram – and disputed practices of Facebook and Instagram. Facebook reached 1 billion users. Changes to healthcare funding made marketing healthcare hugely important, and patient satisfaction rules. So here’s a quick read of what Lipstick Economy readers were interested in.
11. Marketing to Women: Blogs Drive Purchase Intent. Recent research from BlogHer shows that 61% of active blog users say they have made a purchase based on a recommendation from a blog. One of the leading indicators of purchase intent is trust. And 81% of women trust the information and advice they receive from blogs
10. Marketing to Women: Facebook $1 Fee to Message Non-Friends. Facebook calls the little charge an economic signal to determine relevance. I call it “selling my inbox”. On a blog post, they say ”This test will give a small number of people the option to pay to have a message routed to the Inbox rather than the Other folder of a recipient that they are not connected with.”
9. Marketing to Women: Women Rule Social Media. LinkedIn is the only exception to the more than 50% rule by women; the male-female split is 50-50. Back in March, Google+ was the third largest social network, yet to be usurped by Pinterest. An interesting infographic gave us real demographics for the networks such as 54% Tweeters are on Mobile, 36% Tweet at least once a day, and average time on site is 11 minutes. Google+ users are more likely to be single geeks looking for friends. The average number of Facebook friends is 130. Two million companies are on LinkedIn.
6. Marketing Healthcare to Women: What Does Patient Satisfaction Mean? Based on new health care reform legislation, patient satisfaction surveys will factor into how much money a hospital gets paid by Medicare. Patient ratings will compose 30% of the consideration, and clinical quality will determine 70% of the payments. Hospitals could lose 1% of their Medicare payments. The only way to earn it back will be improvement of scores, and a real understanding and delivery of patient satisfaction. Warm friendly service, appetizing food, entertainment amenities like WiFi and cable, and a pleasing atmosphere are becoming more important to patients.
5. Marketing to Women: The Ultimate Travel Agents. 80% of all travel decisions are made by women. Surprised? 75% of those taking cultural, adventure or nature trips are women. And boomer women are major players having the money, time and interests.
4. Marketing to Women: Pinterest Rules! Pinterest has been a winner in driving traffic for many retailers. Some even more than Facebook. Pinterest is inspiration for purchase decisions.
2. Marketing to Women: 10 Cool Ways to Use Pinterest. Since 70% of women are on Pinterest, marketers should be there to. But 2012 was a year when marketers were trying out Pinterest, trying to ascertain how best to use Pinterest. It’s about research, common interests, promotions and linking.