Marketing to Women: Get a Mobile Mindset for 2013
January 8, 2013 § Leave a comment
Nielsen has released a new report containing facts on how US consumers use different forms of media and devices. The information on the top 8 activities performed on mobiles is fascinating, or at least I think so.
The top activity is texting, consuming 14.1% of our time. Messaging (texting, email and instant messaging) compose 14.1% of our time, or one-fifth of our time on our mobile devices. The lifeline for most of us is our texts and emails.
The second most consuming usage is social networks because we evidently all have FOMO (Fear of Missing Out), so we spend a whopping 10% of our time on social networks. Actually dialing someone up and having a conversation only consumes about 5.5% of our time. The other usage is consumed with browsing the internet, listening to music, using maps and our camera. The mobile usage differs from our computer usage – which is geared to a variety of other activities. One thing is the same – we spend a lot of time on social media. Computer usage of social media is 20.1%, versus 10% of our mobile time.
And in terms of usage, 56% of mobile users have smartphones. Eighty-five (85) million of us use social media apps on our smartphones, compared with 164 million have access to social media from their computers.
The bottom line is that each month, consumers are spending more time with more media, across all devices, and smart marketers need to understand the role of mobile in our daily lives. We use mobile to stay connected, to manage our schedules, and the shop. Some 78% of us use our smartphones to find a store, 63% check prices online and 22% comment on purchases.