Marketing to Teenagers: Facebook Fail
October 30, 2013 § 1 Comment
Teenagers introduced us to Facebook and now they are moving on. Just 23 percent of teens think Facebook is the most important social site, down from 42 percent from a year ago, according a Piper Jaffray report on teens. Facebook is tied with Instagram as the second most popular social media among teens. Instagram is a social network a third of Facebook’s age and with a tenth as many users. Twitter came out as number one.
Facebook has been on a steady decline. Even though the numbers on Facebook are still huge, teens say that size, privacy and drama are reasons for the growing lack of popularity. What’s growing in popularity? Instagram, Snapchat and more niche social media are growing in importance among teens.