New Research on Women’s Love-Hate Relationship with Brands

June 21, 2016 § 4 Comments

Love Hate We love learning new facts about marketing to women like 90% of women don’t think brands understand them. So we decided to find our own facts on how women interact with brands and learn about that crazy love-hate relationship women have with brands.

Our new Lipstick Economy Love-Hate Brand Study looks at 3500 women’s attitudes towards media, brand interaction and purchase influences. We asked about trusted sources of information, average number of social media contacts by network, how they receive brand information and what is important for brands to communicate. We also looked at why women will sign up for email, like a brand on Facebook, follow on Twitter or opt in-to receive text messages.

We thought we would tease you with a few of the interesting insights that will be part of the full research shared at Red Letter Day on August 5.

  • 94% of women receive information about brands through emails, while only 5% receive brand information through Snapchat.
  • Emails, online reviews and Facebook posts from friends are the top media influences when making purchase decisions.
  • Only 12.5% find brands on social media sites like Facebook, Twitter and Instagram annoying.
  • 76% of women are the primary decision maker for healthcare in their household.
  • Only 1.5% admit that celebrity endorsements are trusted sources when making a purchase.
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§ 4 Responses to New Research on Women’s Love-Hate Relationship with Brands

  • Laramey Lawson says:

    This a great blog/e-newsletter I follow. Thought you might appreciate it.

    On Tue, Jun 21, 2016 at 9:49 PM, The Lipstick Economy wrote:

    > Jamie Dunham posted: “We love learning new facts about marketing to women > like 90% of women don’t think brands understand them. So we decided to find > our own facts on how women interact with brands and learn about that crazy > love-hate relationship women have with brands. Our ” >

  • I think you are right on with all this shopping/brand info Jamie. Always so interesting to see what is main-stream and where I fit it. Great blog post.

  • Monika McCurdy says:

    I am a loyal brand shopper and lately I have added one more criteria to my screen: Made in USA.

    • Many brands are made in the same factories/countries as generics. If you compare ingredients in say, eye make up, they are all the same minus a cell of some trendy oil like tea tree. Reading the label carefully and with understanding of obfuscating vocabulary is also a good idea.
      Finally if a brand suddenly appears on your horizon and in every magazine,check to see if it might be made in a country whose currency just took a dive. UK goods are here because the Pound was low even before Brexit!

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