New Research on Women’s Love-Hate Relationship with Brands
June 21, 2016 § 4 Comments
We love learning new facts about marketing to women like 90% of women don’t think brands understand them. So we decided to find our own facts on how women interact with brands and learn about that crazy love-hate relationship women have with brands.
Our new Lipstick Economy Love-Hate Brand Study looks at 3500 women’s attitudes towards media, brand interaction and purchase influences. We asked about trusted sources of information, average number of social media contacts by network, how they receive brand information and what is important for brands to communicate. We also looked at why women will sign up for email, like a brand on Facebook, follow on Twitter or opt in-to receive text messages.
We thought we would tease you with a few of the interesting insights that will be part of the full research shared at Red Letter Day on August 5.
- 94% of women receive information about brands through emails, while only 5% receive brand information through Snapchat.
- Emails, online reviews and Facebook posts from friends are the top media influences when making purchase decisions.
- Only 12.5% find brands on social media sites like Facebook, Twitter and Instagram annoying.
- 76% of women are the primary decision maker for healthcare in their household.
- Only 1.5% admit that celebrity endorsements are trusted sources when making a purchase.