The Lipstick Economy is about the buying power of the 108 million adult women in the U.S. that make 85% of all consumer purchases. They are the Moms, Grandmoms, Aunts, Sisters and Girls that control the ups and downs of the economy. During the recent recession, it was Moms who determined when the recession was going to end.
It is Power Moms who guide their friends and families into purchasing decisions and create the word of mouth that influences those around them. Moms spend approximately $2 trillion dollars annually, making them truly the Lipstick Economy.
For more Stats on Women, check out http://jamiedunham.com/stats-on-women/.