March 27, 2014 § Leave a comment
Moms seem to have the most desire to find bargains and clip coupons. No doubt it’s because households with children under 18 spend more money than households with no children or with children 18+.
Moms are seeking discounts, whether they get them from an app or still cut them out of the newspaper. In a new report from eMarketer, Moms are seen to use coupons more than non-Moms.
The Allrecipes.com chart shows how printed coupons still reign, but coupon apps are still an important part of the mix. As the smartphone becomes the tool of choice for many, apps will continue to grow in use. Moms appear to be always on the alert for deals and ways to save money.
Also important in the total mix are the online saver sites. Womensforum reported that 37.8% of mothers reported using the food or frugal website/blogger sites that share coupons.
Being frugal is still cool and may be a residual effect of the Great Recession for some time to come. But certainly, households with children are looking for ways to stretch their dollar.
May 22, 2012 § Leave a comment
The old saw “Shop ’til you drop” may have to be modified to “Shop ’til you drop your phone”. According to a Harris Interactive survey done for CouponCabin of over 3300 U.S. adults, 40% of smartphone owners have redeemed a coupon on their mobile device.
What are those coupons they are redeeming? Harris learned that 39% of redemptions from smartphones involved grocery store coupons and 34% involved online coupon codes. Less than a third of redemptions (29%) were printable coupons and less than a quarter (24%) were free samples or trials.
I think the actual bar code coupons on your phone are going to gain traction in the future for in-store shopping. Walgreen’s was one of the first to provide mobile coupons on their app. Every week a series of coupons are provided in the app for your convenience. I look at the coupons provided every time I walk into the store.
The study says that 29% of smartphone owners search for mobile coupons at least once a month, and 72% of advanced phone owners say they would be at least somewhat likely to use a mobile app that offered different kinds of coupons.
So I assumed that CouponCabin has an app that delivers coupons. I decided to give it a try. The grocery coupons seemed good but I had to email them to myself. There were options for some of the deals that were scannable from my phone. I already have Coupon Sherpa and honestly I tend to forget that I have it since only a few of the stores are near me but their coupons have barcodes that can be scanned directly from the phone.
Currently 50% of all mobiles are smartphones and the number of smartphones will only continue to increase. Some 59% of smartphone owners think it is important to be able to make purchases from their smartphones. One out of four smartphone users are like me – they have searched for a coupon to use in a retail store – or scanned a barcode for comparison shopping.
Marketers should be ready for the coming onslaught of mobile coupons and comparison shopping. Customer service, ease of check-out and speed of acceptance will be defining moments for the retailers that use mobile coupons.