Marketing to Women: 51%. Just a number? Read on.

April 11, 2011 § 3 Comments

I just ran across a fabulous community of bloggers on Forbes.com that focuses on the 51%.  Who are the 51%?  They are the professional and entrepreneurial women, who make up 51% of the workforce and own 51% of small businesses.

That lead me to thinking about some other majorities.  Here’s some other 51 percents that will rock your boat!

51% of the population are women.

51% of women are living without a spouse, up from 35 percent in 1950 and 49 percent in 2000, according to census records.  Why?  At one end of the age spectrum, women are marrying later or living with unmarried partners more often and for longer periods. At the other end, women are living longer as widows and, after a divorce, are more likely than men to delay remarriage, sometimes delighting in their newfound freedom.

51% of women would give up sex for a year to have a skinny body.  Yes, sad but true, we would.

51% of women would rather stay at home and clean the house than spend time with their mother-in-law.

51% prefer The Lipstick Economy.  I made that up, but what’s your 51%.

 

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